
Renowned U.S. professional development company lends support to initiative that allows for two-way sharing of resources in the educational community.
Victoria, BC, April 2, 2009
For over 40 years, The MASTER Teacher Inc. has developed methods for providing effective solutions for professional growth and development for educators. To expand its reach into new markets, The MASTER Teacher has partnered with Canadian-based Etraffic Press in its SchoolWAX initiative.
“Even educators get stuck when creating lesson plans, corresponding with students and the community, or exploring how to advance their careers,” says Donald Davidson, Vice President of Outside Sales, The MASTER Teacher Inc. “The resources available at SchoolWAX and SchoolWAX TV provide quick online references for teachers by teachers, turning professional development into a two-way communication.”
Etraffic Press’ SchoolWAX initiative is to make classroom and homework tools available to students and educators at no cost. At SchoolWAX.com, the directory site for learning, educators can access free professional development resources, as well as materials for teaching Language Arts, Math, Science, Social Studies, and World Languages.
At SchoolWAXTV.com, the online video sharing site designed for school use, there is a section devoted entirely to Educators. Teachers and school administrators can share videos devoted to professional development, including but not limited to lesson study, incorporating technology into the classroom, and principal mentoring.
Wayne Poncia, CEO of Etraffic Press comments, “Online professional development is really starting to take off and the SchoolWAX initiative provides a place for these resources to come together. With The MASTER Teacher coming on as a partner, schools in the U.S. can join in on the conversations happening in Canada about professional development. Everyone will benefit.”
About The MASTER Teacher Inc.
Founded in 1969, The MASTER Teacher Inc. produces continuous learning publications for school employees, from the educational office professional to the superintendent. The MASTER Teacher also has a professional learning line of books and videos, e-learning solutions, and award products for educators that recognize and encourage professional excellence in unique and appealing ways.
About Etraffic Press
Etraffic Press is the publishing division of British Columbia-based Etraffic Solutions that creates textbooks combined with online media for modern learners. Etraffic Press builds customized course content that match regional curriculum by combining a variety of technologies, online tools, gaming, and video media to enhance the learning experience for today’s student.
Contact information:
Wayne Poncia, CEO
100 - 710 Redbrick Street
Victoria, British Columbia
Canada V8T 5J3
866.658.8238 ext 11
wayne@etrafficsolutions.com